I came across a fascinating post entitled ‘The Evolution of Tech Company’s Logos’. Check these examples out, and see if you can identify them:
evolution
How about these?
evolution
Or these?
evolution
How about these?
evolution
How d’ya think you did? The first two are Apple and Canon. The second lot are LG and Firefox. The third, Nokia and IBM, and the fourth Palm and Xerox.
evolution
When I see this kind of stuff it reminds me of the foundational criteria of designing a ‘big’ logo. There are three pivotal points that a designer must remember:
The logo should be’ timeless’. Well maybe not completely timeless, but try and imagine it working ina world 20 years from now. If it wears the shirt comfortably, then you’re in business.
The logo should be versatile. Does it work as well on a screen as it does on a cap, T-shirt, or the side of a car? Take a squiz at the first examples above. My guess is that they won’t work so well on a billboard from a kilometer away.
The logo should be meaningful. Can you rationalize the reasoning behind the colours, the shapes, the type-face you’ve used? If not, it’s going to be tough to get past the secretary you show it to who says: ‘Ummmmm, I prefer pink actually…’
When these are in place, it results in a logo design sticking around a little longer than most.
[Check out the original article here - it's excellent.]
Read more posts by Fred Roed
Related posts:
