Today is a big day for The Heavy Chef Project in that it marks the first day of the first ever digital marketing course run by the Heavy Chef’s in our digital kitchen. With a small gathering of 10 delegates, we began bright and breezy this morning with an ice-breaker. This entailed Mike giving the course attendants some ingredients (ingredients, heavy chef course… geddit?) that they needed to taste blind-folded and identify.
Mike has been running a tight ship so far. We’re halfway through the day, and already it’s been a very engaged and interactive Session.
Some highlights include introducing the example company that we’re using for the three days “South African Golf Guide” and getting the team to work with the various delegates’ own brand objectives.
Mike has created a dummy company that the delegates are going to be working on, in between working on their own brands. By the end of the three days, the idea is that the course attendants will come up with a strategy and execution plan for a real website (that the World Wide Creative team will create).
In amongst the delegates we’re stoked to have Jon Cherry, Craid Reid (MD of Fuel Online) and Ettienne, otherwise known as ‘the new guy’ at World Wide Creative.
More pics here.