During last night’s Heavy Chef Session, Rui Esteves answered one of the questions about marketing his brands by mentioning their early efforts to start a viral video campaign in 2000. After the Session, I was asked by some of the folk who attended to get hold of the videos.
Rui kindly sent them through to me and I’ve posted them to Play.24.com – check these out…
Bear in mind, this is a few years before Borat… way back before YouTube. The voice is Rui’s.