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The first viral video in South Africa? Posted in Recipes for Success, Concocted by Fred Roed, 3 comments

During last night’s Heavy Chef Session, Rui Esteves answered one of the questions about marketing his brands by mentioning their early efforts to start a viral video campaign in 2000. After the Session, I was asked by some of the folk who attended to get hold of the videos.

Rui kindly sent them through to me and I’ve posted them to Play.24.com – check these out…

Part One:

Part Two:

Bear in mind, this is a few years before Borat… way back before YouTube. The voice is Rui’s.



  1. JP van der Spuy says

    Great food for thought – decent post!

  2. Leezl says

    Awesome stuff and thanks for putting up these videos on Play.

  3. Chris Roper says

    This is spot on for current online market – kind of retro with glitch added. Not much has changed, incredibly. Man was ahead of his time.