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The first viral video in South Africa? Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Fred Roed, 3 comments
Published on 26 June 2008

During last night’s Heavy Chef Session, Rui Esteves answered one of the questions about marketing his brands by mentioning their early efforts to start a viral video campaign in 2000. After the Session, I was asked by some of the folk who attended to get hold of the videos.

Rui kindly sent them through to me and I’ve posted them to Play.24.com – check these out…

Part One:

Part Two:

Bear in mind, this is a few years before Borat… way back before YouTube. The voice is Rui’s.

Read more posts by Fred Roed

Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

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  1. JP van der Spuy says
    (June 27, 2008, 1:50 am)

    Great food for thought – decent post!

  2. Leezl says
    (June 27, 2008, 7:24 am)

    Awesome stuff and thanks for putting up these videos on Play.

  3. Chris Roper says
    (June 27, 2008, 9:19 am)

    This is spot on for current online market – kind of retro with glitch added. Not much has changed, incredibly. Man was ahead of his time.

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