What will the agency of the future look like? Alistair King is the founder of The King James Group, made up of eight communication agencies coming together to form the integrated company. Perhaps best known for their Allan Gray commercials, King James is a national leader in the advertising industry. We were honored to have Mr. King speak at our last Heavy Chef session in Cape Town about the future of the agency.
Alistair started the talk by sharing the progression of agencies as we know them. Starting in 1864 with print, moving along to radio, adapting to television and film, Alistair asserted that agencies will continue to expand their skills and offer new innovative, ideas to their clients. We are witnessing the rules of marketing changing significantly and creativity will be a vital currency in the future of advertising.
Watch Alistair’s full talk below and let us know your thoughts!
- Alistair King, Founder of King James Group, On The Future Of Advertising
- Heavy Chef Event – What Will Agencies Look Like In The Future?
- The Heavy Chef November 2011: Rob Stokes: Digital Marketing Agencies of the Future
- The Future Of The Agency
- Heavy Chef’s Top 12 Digital Marketing Predictions for 2009