barack kicks ass

At World WIde Creative, we’re pretty stoked that Barack Obama won. Partly because he’s of African descent, partly because the guy rocks the house, and partly because he brings a fresh breeze to a world smogged up with serious issues.

We have one more selfish reason for being elated for the win, however. World Wide Creative uses Barack Obama’s internet strategy as a case study in almost all our presentations, so it would have been pretty crappy if the non-internet-savvy old white guy had won!

Anyhow, here we are. President 2.0. A big question now is: Will Obama continue in the vein he’s started? He’s got a legion of followers on Twitter, an avid newsletter database, a record-breaking list of mobile numbers, and an unprecedented number of YouTube videos for a politician.

A promising sign is the new website / blog set up with the auspicious title: Change.gov

…and then there’s this list that’s doing the rounds. ‘50 things you didn’t know about Barack Obama‘, sharing things like his basketball court he’s introducing to the White House, that he’s a Macboy, that he benches 200lbs and he’s a big Fugees and Harry Potter fan.

Oh, and by the way, Barack Obama won a grammy in 2006.

For real.

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed