visual web

Need to visualize the world wide web?

Here’s the latest Web Trend Map released by Information Architect:

According to Trendspotting blog…

“The current map is based on categorization of the web according to 13 trend categories, while the 3d visualization captures brands stability (width) and success (height). Trendsetters were added to the map as well. Influencers have indeed become powerful web brands.”

Again, it shows how desperate we are as marketers to make sense of this very fragmented, multi-faceted digital space. Challenging (read: intimidating) indeed.

*Note: You can also view the map on Flickr and a play with the zoomable version on zoomorama.com

Read more posts by LouisJvR

Louis is the Johannesburg manager of web marketing firm World Wide Creative. Louis is also known as the ‘Case Study Guy’ with an encyclopaedic knowledge of research resources to support the strategic initiatives he is involved in. In between organising Heavy Chef Sessions in the Gauteng region, Louis happens to have a mean sidestep on the rugby field. With his silky skills, dashing good looks, Colgate smile and cunning wit, Louis is the high school quarterback of the World Wide Creative marketing team.

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