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The World Wide Creative brand identity crisis Posted in Branding Online, Concocted by Fred Roed, 2 comments
Published on 4 March 2009

Yesterday was an all time high for our little digital marketing agency. We managed to reach the holy grail of naming errors: “What could be the worst mangled version of the company name possible?”

Someone called us ‘World Wide Cremators’ yesterday

Let me explain the context. Over the past 6 years or so, since we’ve been in existence, we’ve been called all kind of things. It’s funny how people can get your name wrong – especially when repeating it back to you over the phone. The wierd thing is, people get it wrong almost every time with us. I don’t know what we’re doing wrong, but it seems no one can get our name right.

Trying saying it yourself. ‘World WIde Creative.’ Three simple words. Not that hard to get right… right?

Wrong!

Here are some examples from over the years:

  • World War Creators
  • Woolberg Creditors
  • World Wide Warlords
  • Worldwide Creators
  • Worldly Wide Credit
  • Woolly Widespread Distributors
  • World Web Creators
  • World Word Creatives
  • World of Warcraft
  • World Watercoolers

It’s gotten so bad that now, when I repeat our name, I spell our name immediately afterwards, since I know that there’s a 99% chance of the person on the other end getting it wrong.

World Wide Cremators?

Awesome stuff.

Read more posts by Fred Roed

Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

Related posts:

  1. World Wide Creative’s all-time best typos
  2. World Wide Creative, the web marketing company bubbling under Biz-Community
  3. World Wide Creative completes the new DA website
  4. This week at World Wide Creative
  5. Blogger Bake Off on the World Wide Creative balcony

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  1. Nic says

    Hahahaha – try being named Nicholas Haralambous

    Use your imagination, there are umpteen dirty variations of that name.

  2. Fred says

    HA – big time.

    Nic I think when I first heard about you, I thought: ‘Wow, Nic Houmous – great name!’