I’m still battling to see how MySpace can be profitable for small businesses (unless of course you just want to drive traffic from yet another link to your website like this). Aubrey, in our studio, reckons that there are networking groups that refer business to each other, a kind of online Business Networking International (BNI) or other business get-togethers. They then only allow select people who pass the grade into their closed circles. Funny that, since the whole point of MySpace.com is to be ‘the world’s biggest social networking group’. It’s starting to sound like the closed cliques that were formed at high school.
Anyway, it’s easy to see how bigger companies are starting to MySpace.com as a way to make themselves profitable. Parent group News Corp, who bought MySpace last year for around $450m, is now utilising the considerable numbers within MySpace communities to generate word-of-mouth buzz about their releases.
Take News Corp.-owned 20th Century Fox’s latest movie release ‘Borat‘ for example - it is being shown on MySpace before anywhere else. Anyone who has ever seen ‘Borat’ before knows that mainstream advertising will never quite cut it for this way-out highly controversial comedic icon. The character was created by Sacha Baron Cohen, more famous as his alter-ego Ali G. Borat has raised eyebrows before for his highly antoagonistic anti-semitic rantings (Cohen is Jewish), dipped with a heavy helping of irony. Fox has set a Nov. 3 U.S. release date for the film.
- Fred
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2 Comments
Hey Fred
Yeah, we’re friends mate, you have another to add to that dodgy Tom dude…:)
Simpsons Quote for your amusement- Chief inspector Wiggum “There seems to be some sort of giant beer explosion at the Simsons place….proceeding on foot, bring pretzels”.
I think the primary reason for this site is social. A place where you can write, chat, message, have cliques/groups of people, and peoplewatch. The users seems to be mainly teens and twentysomethings, and this is I guess what they are about. It was for us…..question is will Gen Y stay in tune with this pattern, or will they get offline to some extent later on in life.
Value to small business - not sure yet, except if you’re in music and your songs can be promoted. This seems to be a popular choice in Australia for bands.
Regards!!
Nice one mate. good to see you shaking up things over in Oz!