Time Inc’s Boss Says Tech Is The Way To Go

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Time Inc’s Boss Says Tech Is The Way To Go Posted in Digital Strategy, Online Advertising, Concocted by LouisJvR,
Published on 31 March 2009

In an interview with The Economist, Ann Moore Chief Executive at Time Inc, gave some insights into the whole “Print is Dying”-debate.

“A self-described “magazine optimist” who thinks that holding a glossy magazine beats looking at a screen”, Ann realizes that technology needs to be the solution, not the problem.

Whether you are a magazine or newspaper editor, media owner, blogger, web activist, a business man/woman with an appreciation for good old fashioned strategic decision-making, this interview is a fascinating read, providing some very real insights into the concerns, ideas and strategic thinking going on behind the scenes of a (mainly print) media organization that will undoubtedly still be around for decades to come.

Read the full interview HERE

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Louis is the Johannesburg manager of web marketing firm World Wide Creative. Louis is also known as the ‘Case Study Guy’ with an encyclopaedic knowledge of research resources to support the strategic initiatives he is involved in. In between organising Heavy Chef Sessions in the Gauteng region, Louis happens to have a mean sidestep on the rugby field. With his silky skills, dashing good looks, Colgate smile and cunning wit, Louis is the high school quarterback of the World Wide Creative marketing team.