Here are some tips on updating your site. Please dont hesitate to contact us should you need further advice.
The home page is also known as an Index page. In the same way that people would look at the Index in a book to find content within the book, visitors to the site look to the home page to find content within your website.
The home page should have some focus points that make it obvious where you would like your visitor to go. The first paragraph should state concisely what it is that you do. Should they wish to read further about how great your company is, they should click through to the About page.
Then, either in blocks that highlight the focus points, or in additional paragraphs, you should state where it is that the visitor can find the most value (e.g. View our Products or Contact Us)
This is a more detailed description of what youre all about. This is your chance to wax lyrical about how great your achievements are, and how many awards youve won, and how you got that MBA from Cradock University.
This should be a simple, super-functional (and easy to navigate) area showcasing your products. If you have many products, then you should categorise the products into relevant sections. If you have only a few products, then one page should suffice.
Youd be surprised at how many people visit your photo gallery or portfolio. This is a credibility builder, as we say in the industry. Along with your testimonials, this area needs some attention to make it as good as it can be.
This is a helpful guide that will let the visitor know that youre not a one-trick-pony. Ohhh, so he also builds whatsits! said the customer perusing your site. This area should be straightforward and as devoid of long reams of text. It is to give your customer a quick overview of your offerings. If you feel it necessary that detail is required, then create sub-categories where you can write some well-worded essays on the pros and cons of your service suite.
Often the most neglected area in a site, this is what 90% of your referred customers are looking for. Dont forget to put in the important details. This is also a good place to cross-reference service offerings (e.g. Central Desk: 021 123456; Specialised Whatsit-Building Support Desk: 021 123457). A map is a great feature to have here if you have a destination business.
One piece of advice: If youre not going to update the news section, dont have one at all! Theres nothing worse that old news.