I normally work on the optimisation of websites, so I’ve just been applying the same principles to our blog. Blogs are basically websites, with each new post becoming a new page on that site. We looked at the keywords and optimised the site, we are continually updating with fresh content – things we know the search engines like. Links are also vital, the more natural the better, but we do need to give it a little push and get our name out there.

I’ve been investigating possible ways to do this and as well as the same we would use for normal sites (such as Google site maps) we can use special directories. Okay lets start with Yahoo:

1) Set up a free Yahoo account by going to www.yahoo.com. It will ask you to set up your home page. Which will then force you to set up an account.
2) Go to your new home page. At the top of the page you’ll see a link that says "Add Open Content from around the Web by URL".
You will then need to get your URL for your RSS feed in your blog application (i.e. blogger.com or typepad.com). in Blogger.com it is in the settings, in typepad go to your blog and go to the "subscibbe to this blogs feed" and right click. Copy the link and place this where Yahoo asks you to add a link.
Then click "add to My" button in top right.

We’ll have a crack at MSN tomorrow.
- Mike

Read more posts by Mike Perk

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

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