If you’re thinking of implementing a great business idea that you want to take online, believing that customers will rush to you at the sheer genius of your plan, click here for a quick dose of reality. Then implement the ideas in this brilliant ChangeThis manifesto called ‘Trust Economy’.
Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed
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