The hype is there, no doubt.
But I think it’s time to put a stake in the ground and do some research into Twitter’s pervasiveness in South Africa… this is what I could find:
- According to research company, Sysomos, South African Twitter users make up 0.85% of total Twitter users (that is the 10th largest usership in the world!)
- According to Nielsen Wire Twitter receives an estimate 55 million visits per month (7 mil unique visits)
Based on this, I can make an assumption that SA Twitter users generate 467,500 visits per month (59,500 unique visits).
Taking into account that these stats seem to exclude access via mobile apps, these numbers are sure to be somewhat higher as well.
Right, how does this compare to some of SA’s other sites (unique visits):
- SABCnews.com (60,730)
- GoTravel24 (60,505)
- Premier Soccer League (59,629)
- IOL Property (57,190)
- SAReunited.com (55,834)
- The Times Multimedia (55,587)
- The Herald (54,578)
- Thunda.com (52,590)
- Sake24 (52,544)
Now, I know that these calculations aren’t 100% statistically sound (and guys like RWW also admits this) but from this point forward, it’s my stake in the ground.
How relevant is Twitter in South Africa?
Well, with 467,500+ visits per month, a steady growth curve and very, very unique opportunities to interact/engage with an affluent audience…
How relevant is Twitter in SA you ask…