Ellen McGrit recently wrote such an interesting post on Fast Company titled ‘I Want My Twitter TV!’ It’s all about “why everyone — CNN, MTV, Conan, and even Google — is tweeting about the future of interactive entertainment.”
Here’s a quick snippet from Ellen’s post:
The desire to talk back to the TV and somehow be heard, to interact with other viewers and even control the images beamed into our living rooms, has had a strong pull on the collective id of dreamers and media barons since the earliest days of the medium. Yet no one has ever really cracked the code to bring this vision of TV to life. Until now. Twitter’s media team has found ways to creatively cross-pollinate Twitter and television into a viewing experience that actually delivers on the promise of interactive TV. Look behind almost every watercooler-TV spectacle in 2010 — Super Bowl XLIV, the gold-medal hockey game at the Winter Olympics, the Lost finale, breaking news like the Chilean miners rescue, silly awards shows, and even scripted series like Glee — and you’ll find robust real-time discussions on Twitter.
According to Chloe Sladden, “…Twitter is, in fact, about flocking audiences back to a shared experience, and that usually means a live one”.
If you’re not watching live — and reading the comments from friends, your favorite celebrities, and even total strangers via Twitter — you’re missing half the show.
As a Twitter user myself, I can definitely relate to this. I remember watching The Hangover at home and following the tweets about how silly the scenes/dialogue were – as they appeared! People were sitting at home, in their living rooms, watching the same movie and chatting to each other in real time via Twitter.
Now that is incredible.
To read the full article click here.
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It’s like the world is becoming one giant living room having one giant conversation while watching the same thing. I wonder if interactive entertainment would have the power to push up programme ratings.
I don’t know about programme ratings but people will certainly have more control over what they would like to see on TV. By interacting with each other and voicing their opinions; broadcast centers, creators and producers will have to start listening a little bit harder.