[Note: Apologies for the incorrect dates previously - please note the correct dates below]
Do you get a nagging feeling that there’s a bit of overblown marketing hype going around at the moment?
I’m talking specifically about the ‘big two’ of digital marketing: Mobile and Social Media. These days, there is a new digital agency opening up on every corner, not unlike the days earlier this century when the property market was booming (just before it went ‘BOOM!’) and everyone was suddenly an Estate Agent.
Now, it seems, everyone is a New Media Agent.
Marketing Managers and MD’s are being inundated with meeting requests from guys who’ve barely been around the business block. Their resume will read: “Successful Blogger” or “Mobile Communications Expert”. What does this mean, really? Dig deeper, and it appears that these terms can be qualifications earned by setting up a page on Blogger.com or working a summer at Cellucity.
Two Heavy Chef Sessions in Johannesburg:
And so, with the intention of looking into the truth behind the hype, we have modelled the next two Heavy Chef Sessions around the topic: “Smoke, Mirrors and Social Media”
Part 1 will be held on Thursday 16th October, for the very first time in Johannesburg, and presented by yours truly and Mike Perk, the two loudest chefs at World Wide Creative;
Part 2 will be held on Wed November 26th, also in Jozi, and will feature 3 very special guest speakers representing three different perspectives. To keep it interesting, we’ll reveal the identities of the speakers until later. (Clue: one heads up a social media agency, the second is a web analyst and the third is a digital marketing manager at one of SA’s largest firms).
The venue is gracefully supplied by the one and only Twiice International, so we’ll be surrounded by the most stunning interior design in Africa.
Book your place!
If you’d like to join us, please email Rowan (rowan at heavychef.com) or phone the studio at 0861 932226.
Venue: Twiice International, 1 Jellicoe Avenue, Rosebank, 2196, Johannesburg
Date: Thursday, 16th October 2008
Time: 5:30pm – 7:30pm
Cost to attend: 200 Monopoly Dollars per person
Looking forward to seeing you there!
p.s. For the Capetonians reading this, don’t fret: we’re organising a big end of year Heavy Chef celebration in December! Watch this space.