Your analytics data holds a treasure trove of information that can be used to help you decide on great linkbaiting content. Heavy Chef, Mike Perk from World Wide Creative, shows us how.

Its actually quite simple and quick to do. Scan through the “Top Content” section in your analytics and see what the most popular blog posts are on your site. Spot the trends between them and write content related to that. For added effect do the same process with blog aggregators and see what are the most popular posts on the web. Use this as inspiration.

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk