The community management grid has a large emphasis on building loyalty and understanding your community as much as possible.
We set the Channel Mobile team a challenge: How would they utilise mobile in helping build loyalty, as part of an online community management strategy? They used an example of how a coffee shop could offer incentives to their online community, surveying them in the process, to then help segment their database further and target its customers more effectively. And all done on mobile.
The viral capability of the mobile voucher is great.
A person who posted last night re the cost of steel ,it realy depends where you go to buy it, galvinized is around £740 per metric ton and standard is around £650 per ton- hope this helps