Thanks Andy. Some great points.

I’ll go through them one by one:

1) I’ve chosen Van Gogh as our artist of choice. For a couple of reasons: firstly, he is the most popular searched artist for reproductions according to our keyword analysis; and secondly, Yolande has just painted a cracking reproduction of a Van Gogh Classic: Cafe Terrace at Night (left).

2) I’ve sent a list of painting through to you in an excel document and at the same time sent images of each of those painting through to Fred to add to the site. You were quite right to say visitors would want to see the artwork they are looking for so I’ll make sure Fred adds this feature to the Art Revision site. Obviously with a nice call to action

Famous Work by Van Gogh:
The Potato Eaters
Bedroom in Arles
Cafe Terrace at Night
The Red Vineyard
The Night Caf
The Yellow House
Falling Autumn Leaves
L’alle des Alyscamps
Still Life: Vase with Twelve Sunflowers
Starry Night Over the Rhone
The Starry Night
Irises
Portrait de l’artiste sans barbe
The Church at Auvers
Portrait of Dr. Gachet
Self Portrait With Straw Hat

Other work by Van Gogh:

A Wheatfield with Cypresses
Branches l’ammandier en fleur
Case Ad Auvers
Entrance to the Public Garden in Arles
First Steps
Fishing Boats On The Beach, Saintes-Maries-De-La-Mer
Garden with Flowers
La Siesta
Les Alyscamps
Long Grass with Butterflies
Oat Field with Mountains
Oleanders
Olive Orchard
Poppies
Postman Roulin
Roses
Seascape at Saintes-Maries
Vase with Fourteen Sunflowers
The Harvest, Arles
The Mulberry Tree
The Olive Trees
Trees And Undergrowth
Un Pecheur au Printemps

3) I can understand your point about appearing to have done nothing between 2002 and 2006. I think we were trying to give the impression that we had been going for a while. What I’ve done is sneakily changed the date

4) I’ll need to get Fred to check the pricing of delivery when he gets back form Holiday and we will add that straight away.

5) We solely want to target the South african market first due to export complications. We’ll then spread our wings later. I understand that we’ll get less impressions and clicks but I’d rather live with that for now. The campaign will therefore need to be in Rand rather than pounds.

6) I like the idea of a quick boost of traffic but I’d rather iron out the changes you’ve suggested first as conversion of that traffic is vital in any pay per click campaign.

Let me know if you need anything else

- Mike

Read more posts by Mike Perk

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

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