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Weather.com’s mobi site shows potential in mobile web Posted in Mobile Marketing, Website Usability, Concocted by LouisJvR,
Published on 17 August 2009

Always a hot topic: ‘Mobi-sites’

We know just about every person in this world owns a handset. We know the majority of mobile devices can access the web. But the question still comes up over-and-over again, how many people actually use their handsets to access the web?

Seems the proof is in the pudding.

Recent statistics from Weather.com’s mobile audience shows that their mobi site attracts 12.5 mil unique visits per month (that is over-and-above the 7.2 mil mobile app downloads).

To this point, Weather.com’s ‘repeat rate’ among mobile visitors is nearly 100 percent, says Cameron Clayton, VP of mobile for The Weather Channel Interactive. Wow.

Does that settle the debate? Hardly. Stats, stats, damn lies some would say.

Still, you have to admit, the mobile web is making some strong moves towards becoming a must for businesses to use as a marketing tool… something that our humble agency is also realizing more and more by each passing day.

(source: Forrester Blog)

Read more posts by LouisJvR

LouisJvR

Louis is the Johannesburg manager of web marketing firm World Wide Creative. Louis is also known as the ‘Case Study Guy’ with an encyclopaedic knowledge of research resources to support the strategic initiatives he is involved in. In between organising Heavy Chef Sessions in the Gauteng region, Louis happens to have a mean sidestep on the rugby field. With his silky skills, dashing good looks, Colgate smile and cunning wit, Louis is the high school quarterback of the World Wide Creative marketing team.

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