I recently paid a visit to Fast.Fwd.Innov@tion blog who took a step back and highlighted some of the takeaways from the Web 2.0 trend for marketers…

1. Join the conversation
2. Share
3. Add value
4. Calculate ROI
5. Create a community
6. It’s all about CRM
7. Engage a relationship
8. Be agile and go fast
9. Create a user-experience
10. Word of mouth matters

Simply put, marketers need to build profitable relationships with their customers. This points to a clearly formulated value-exchange between both parties.

Louis is the Johannesburg manager of web marketing firm World Wide Creative. Louis is also known as the ‘Case Study Guy’ with an encyclopaedic knowledge of research resources to support the strategic initiatives he is involved in. In between organising Heavy Chef Sessions in the Gauteng region, Louis happens to have a mean sidestep on the rugby field. With his silky skills, dashing good looks, Colgate smile and cunning wit, Louis is the high school quarterback of the World Wide Creative marketing team.