Pay Per Click is seen by many in very different ways. Some see it as an easy way to get quick traffic to a site and to start making their website profitable from the word go. Others see it as an expense that doesn’t guarantee them business. Some see it as part of a necessary online strategy. And some see as an unwanted evil forced upon them by the search engines because profitability via optimisation of sites takes so long or belongs only to the few who master the art.
Whatever your feelings about Pay Per Click is is having a huge impact worldwide on advertising budgets of companies both small and large. It is also getting a variety of results. This month The Heavy Chef project focuses on Pay Per Click and asks is it a good way of making your website profitable and if so what should we being doing to ensure it gets a return on investment?
Fred, who hasn’t been directly involved in any pay per click campaigns we run, will be setting up a campaign for a new business and providing us with an outlook from someone trying it for the first time. I’ll be adding my tuppence (for what its worth) and we’ll also be asking Andy from Custwin in the UK, who specialise in using pay per click campaigns to build profitable businesses online, to provide us with some useful hints and tips.
- Mike
Loading ...
Mike
Fred
Paul
Rudolf
Chris
Louis
Nicholas
Utoia
South African owned, Chinese-based QQ turns more profit than Facebook
For those who don't know, QQ is the Chinese version of mobile based IM services like… Read moreiPhone becoming the Business
The iPhone has just been pumped with a $100m injection to beef up its business… Read moreMobile Magic
World Wide Creative met with Michelle from mobile services Fontera today, and was thoroughly impressed with their… Read moreMobile Testing
You are probably wondering what all the Mobile buzz is about these days? Well we… Read more