This is Andy’s response to my letter:
Hi,
Yes, that’s fine. I need to look at the Art Revision website asap - that’ll give me what I need to recommend back to you putting my comments into the blog. What I’m highly likely to say, in a more flowery way, is the following:
- Decide in which markets the Adwords campaign will be visible (UK, SA, Worldwide etc.) and ensure that currencies allow for that on the site (or there is easy access to a currency converter externally)
- Think of as many different variations of art/pictures/paintings etc. as possible and list them all (I’ll expand on this as part of the input to the blog once I can see the Art Revision site)
- Use Excel to add those different variations to the different artists/painting names
- Create several Ad Groups - one for each type of artist (I’ll have to expand on this quite a bit)
- Set a budget for clicks Monitor campaign after the first few days to see where the clicks have come.Compare to enquiries.
- Do webstats analysis if necessary.
We could, however get you to set up a test group, focusing on just one artist first and then build the campaign up after the first week or so.
It could end up as quite a big blog though because there’s several processes to go through in setting up PPC properly - will that be ok?
- Andy
Andy, we realised around 3 weeks ago this is going to be a juicy project, so bring on those processes. I’m enjoying the learning experience.
We are aiming to get the site done this week, so as soon as it’s live, I’ll point you to the domain.
Cheers,
- Fred
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2 Comments
While ‘Trekking Forward’ I ended up on this blog and found this article:
http://www.caffeinemarketing.com/reports/view-through-a-new-form-of-online-ads/
Interesting survey.
Very interesting article. I had noticed that the visits coming from visitors how type the URL in directly has increased on some of our PPC campaigns, but I tended to say the easy thing and put it down to external marketing.
I suppose the natural reaction is to go for thenatural links but if what you need is not there you turn to the ads. Unless of course the adis extremely well place placed and written and catches your attention immediately.