You got to love the smart bald guy. Seth Godin has given us another nugget of advice about marketing (read it here).

In a nutshell, he’s saying that the best marketing comes from creating a story that can spread easily. This doesn’t cost a lot of money, it just taxes your creative brain.

If you look at all the best marketing efforts online, it’s not the ones that spent the most money – it’s the ones that came up with the best stories. Web marketing should start with this process, then end with selecting the tools that you want to use.

- Fred

Read more posts by Mike Perk

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

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