You got to love the smart bald guy. Seth Godin has given us another nugget of advice about marketing (read it here).
In a nutshell, he’s saying that the best marketing comes from creating a story that can spread easily. This doesn’t cost a lot of money, it just taxes your creative brain.
If you look at all the best marketing efforts online, it’s not the ones that spent the most money – it’s the ones that came up with the best stories. Web marketing should start with this process, then end with selecting the tools that you want to use.