Preparation/Context: Imagine what you seen on TV or on your PC can be taken out of the screen and mixed into everyday life in the real world. This is Augmented Reality and it’s a new technology that blurs the barriers between reality and computer-generated enhancements.
Don’t confuse this with virtual reality. Augmented Reality is much more like the real world. It’s more of an add-on to the real world than a recreation of it. Augmented Reality enhances reality. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the world around you becomes interactive and digitally usable. For example, while travelling through Europe, point your iPhone at the nearest hotel and get loads of information on the place on your mobile. Read the latest reviews, special offers and any other information you might be interested.
According to Kevin Bonsor “The basic idea of augmented reality is to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time.” Check out this video from Common Craft for a super easy way to understand Augmented Reality.
Also, if you’re in Joburg end of April and interested in Augmented Reality, book a seat at our Heavy Chef Session with Rich Mulholland focusing on – you guessed it, Augmented Reality!