I stumbled accross this great piece of insight provided by David Veneski, a marketing manager at Intel, who said that one of the requirements of his marketing efforts was to NOT link to Intel.com.
Wham! Thank you David. Exactly what I was preaching to a client the other day.
Well-known web analyst, Jeremiah Owyang adds that rather than try to join a community then pull them away, the marketing efforts of Intel was focused on to join communities and staying there – likely where the trust is highest.
A popular prophecy amongst web designers and strategist is predicting the death of print. I prefer to say, bye-bye to the irrelevant mammoth corporate “brochure” website.