http://www.heavychef.com/why-the-obsession-with-optimising-for-search-engines/ The Heavy Chef Project » bite-size information about developing profitable web strategies Thu, 11 Mar 2010 12:36:33 +0200 http://wordpress.org/?v=2.8.4 hourly 1 http://www.heavychef.com/why-the-obsession-with-optimising-for-search-engines/comment-page-1/#comment-276 Perky Sun, 15 Jul 2007 15:23:22 +0000 http://heavychef/uncategorized/why-the-obsession-with-optimising-for-search-engines/#comment-276 I totally agree. And its our job as web marketers to relay this to our clients who can be a little obsessed with Google at times:-) I totally agree. And its our job as web marketers to relay this to our clients who can be a little obsessed with Google at times:-)

]]> http://www.heavychef.com/why-the-obsession-with-optimising-for-search-engines/comment-page-1/#comment-275 daniel Sun, 15 Jul 2007 14:40:10 +0000 http://heavychef/uncategorized/why-the-obsession-with-optimising-for-search-engines/#comment-275 In terms of the SEO vs on-site optimisation angle, I think the answer is 'do both': Set up pages to catch visitors at each stage of the buying process; optimise those for the terms your ideal customer(s) would search for at each stage & tailor the landing pages to best move them toward purchase (if you're in the later stages), or toward a bookmark/email signup/whitepaper download in the earlier stages of the buying process. In terms of the SEO vs on-site optimisation angle, I think the answer is ‘do both’: Set up pages to catch visitors at each stage of the buying process; optimise those for the terms your ideal customer(s) would search for at each stage & tailor the landing pages to best move them toward purchase (if you’re in the later stages), or toward a bookmark/email signup/whitepaper download in the earlier stages of the buying process.

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