One month after launch, and with exclusive members only, Google Plus has already reached over 20 million users. And if that in itself doesn’t mean success, Google Plus will also feature a business product which will enable measurement and analytical enhancement.
More of this is yet to be revealed, but some options already available include the ‘circle’ tab which allows for members to separate their professional connections from the personal family and friends. Video-conferencing is also made possible through Google Plus with the ‘hangout’ tool. This option has not been offered before by current social media networks such as Facebook. The business tool is said to be available on the platform from the end of 2011.
As discussed by Judy Standifer of New Jersey News, a great example of the power of Google Plus is Ventureweb.com, which found that 67 percent of its online referrals came from Google Plus in one day. Although the initial launch of Google Plus did not cater for businesses, the opportunity was obviously grabbed nonetheless and members were using their profiles to advertise their brands. Google has kindly asked businesses to wait until the release of the business product and promises to make it worthwhile.
It is interesting to note that during this trial phase, Google Plus has not run any sidebar advertisements. That is expected to change once it is officially launched. The introduction of the business profile is meant to allow online marketers to have useful options that personal profiles do not have. This will increase brand efficiency and marketers are sure to get more out of the product using this specific feature. The ‘spark’ tab in Google Plus is a place where one can express interests and hobbies. Linking these words to businesses in their respective genres will be a giant boost in online traffic for marketers. The new rules regarding compulsory public profiles is also sure to stimulate an openness and information sharing atmosphere around Google Plus and all brands who will grab the opportunity that awaits.
All signs point to increased brand efficiency and new online marketing opportunities with Google+.