I find Internet stats handy for presentations (click here). Nothing goes down better than ‘2008 saw one hundred million new users go online etc.’ It’s the big figures that make people pay you the big figures, baby.

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed