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Your User-Generated Content (UGC) At Work Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa, 1 comment
Published on 4 July 2011

Have you ever wondered how much money social networking sites get for content that you generate? This article, with the help of an infographic by MyCube, provides an interesting look at how much ones user-generated information is worth. Facebook and YouTube, in particular, use information that you, the user, generates to make a revenue. 

This is how the whole process works: You the consumer using the social networking sites generate content as part of the site experience, then those sites provide information to the marketers. In this sense the sites are just being in the middle between you and the marketers. And this is a one way relationship; you don’t get a share of the money.

So how much of content is produced? 360 billion pieces of content are shared on Facebook alone in one year. From that 36 billion pictures are uploaded on to Facebook a year which further translates to 3 billion per month. On the video front 20 million videos are uploaded per month and 2 billion videos per month are watched on Facebook. YouTube has 60 billion videos watched per month.

User-Generated-Content 2

Now with these stats about the amount of content you are generating, how much it is all worth. Facebook and YouTube are able to make a profit from this by giving marketers access to your information. For example Facebook has various rates depending on your relationship status and your gender. If you are single $1.24 compared to being married $1.28. Gender wise for men $1.16 compared to women $1.05. On YouTube the amount varies depending on the subject so if it’s a travel video the amount marketers need to pay is $3.56. The profit that these sites make is amazing considering that you are the one doing the hard work.

So what does this mean for you? You don’t get to see any of this money that should be part of the discussion along with security and permission issues. That’s my thought.

Read more posts by Tatenda Mutsekwa

Tatenda Mutsekwa

Tatenda Mutsekwa, writer at The Heavy Chef Project, has come into our digital kitchen like a stiff breeze. With a mix of refreshing directness and eager intellect, Tatenda is carving a unique space in amongst the crew at HC. On a daily basis, Tatenda cooks up visionary views and digital stews. Find her on Twitter at @tat_hilda.

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  1. Denise says

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