Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement.
Click below to begin the assessment.
Question 1 of 10
Name a potential threat within the 'corporate life' that Katlego discovered:
All that free coffee can affect your sleep routines.
Corporate life can give you a false sense of stability.
The corporate dress code doesn't allow for pyjamas.
Question 2 of 10
What is the power of a great idea?
A great idea can solve a problem.
A great idea has power only as long as you can implement it.
A great idea allows you to loudly proclaim "I thought of that first" at dinner parties when people discuss great businesses.
Question 3 of 10
What was PEP's 'lay-by' idea and what made it so special?
PEP enabled customers to pay off other people's lay-bys and thereby contribute to the greater community.
PEP gave lay-by customers instructions on how to make their own pineapple beer during COVID.
PEP offered lay-by specials on school clothing and then let selected customers special payment terms.
Question 4 of 10
Why is it important for ideas to evoke emotion?
Customers that are devoid of emotion are not worth having.
Consumers are human beings before they are your target market, and it's sustainable for a brand to have a human connectedness.
Crying and laughing both use more calories and it's important to have healthy customers.
Question 5 of 10
What are the tenets of a good brand strategy?
A good brand strategy is clear on its purpose and its reason for existing.
A good brand strategy includes polarizing messaging that sidelines competition.
A good brand strategy must include social satire and political commentary.
Question 6 of 10
What makes a brand strategy powerful?
A powerful strategy is reflected in the personality of the brand.
A powerful strategy is marked by a minimum of 1m likes on social media.
A powerful strategy is underpinned by a strong advertising budget.
Question 7 of 10
What are some ways entrepreneurs can create a successful brand identity?
Understand your why, what and where. Obsess about your target audience and do research - and be consistent across all touchpoint.
Spend more money than your competitors, do influencer product-drops, use a sky-writer, push the boundaries and be controversial.
Don't take any risks. Play it safe and sound. Slow and steady wins the race.
Question 8 of 10
Why is customer experience important?
It's easier and far less costly to retain a customer than to lose one.
You want people to post about your offering on social media above anything else.
You want to sleep easy knowing that your customers are happy.
Question 9 of 10
What is the consequence of poor branding?
Poor branding can spell the end of your company and your dream.
Poor branding attracts the haters.
Poor branding will make your family upset and cause uncomfortable conversations over the dinner table.
Question 10 of 10
What are some great ways to bring ideas to life?
Keep it simple. Use the right tools and systems. Create a memorable experience.
Employ only influencers with 1m followers or more.
Ensure that your messaging is aggressive and stands out in a crowded marketplace.