Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement.
Click below to begin the assessment.
Question 1 of 10
When did Pieter Groenewald realise that being a chartered accountancy was not for him?
When he was watching Bob The Builder as a young boy.
When he qualified as a CA, on the first day of articles.
When being approached by The Kardashians to manage their family's accounts.
Question 2 of 10
What is the purest definition of a 'nano influencer' according to Pieter?
Someone who doesn't see themself as an influencer.
Someone who has less than one thousand followers.
Someone who focuses on a single theme, like aardvarks or origami.
Question 3 of 10
Why is the micro-influencer space exciting for entrepreneurs?
The micro space is where people draw a following around specialist topics that align with your brand.
Micro-influencers are polarising and confusing, and this sets them apart.
Micro-influencers don't cost a lot to manage.
Question 4 of 10
What is the major benefit to deploying nano influencers in your strategy?
You get to hang with cool people.
You get authentic communication and connect with true fans.
Nano influencers will be macro influencers one day, and who'll be laughing then?
Question 5 of 10
What is a key cost-benefit of using nano influencers?
The nano guys don't understand money so you can fleece them.
The cost per lead is greatly reduced.
Nano influencers do work for 'exposure' so you don't really need to pay them.
Question 6 of 10
How can you brief an influencer to convey commercial messaging using their profile, yet still retain the authentic nature of their personal brand?
Create a commercial agreement in place to say, "This is what's expected from you. If you do that, then this is what you will get out of it."
Bribe them with free fast food.
Write up a legally binding contract that penalises them financially should they miss their deadlines.
Question 7 of 10
How do you choose the right influencers to work with your brand?
Align your strategy to your own business and offering, then select influencers that hold the same values.
Deploy a complicated algorithm that determines the cost-ration of followers to post frequency, then pick the top five ranked personalities.
Go to 'Influencers In The Wild' and select the best ones.
Question 8 of 10
What is a common crucial mistake that many entrepreneurs when casting for influencers?
They pick profiles that cost more than they're worth.
They expect macro-influencers to attain the type of reach they did in the hey-day of influencers (in 2015).
They treat the influencers like normal humans instead of the glossy modern-day superstars they really are.
Question 9 of 10
What is a big trap that many strategists fall into when choosing influencers?
They pick the 'names' that are easily recognisable, not realising that they are often over-used.
They go for people they know.
They listen to their niece's recommendation, not understanding they likely won't be able to afford any of the members of BLACKPINK for their influencer campaign.
Question 10 of 10
What is a great hack you can use for your influencer campaign?
Identify your existing fans.
Keep trying to contact the members of BLACKPINK.
Go for big-name, slightly washed-out superstars. Often those guys will take anything for a shot at the old limelight.