Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement.
Click below to begin the assessment.
Question 1 of 10
Originally, what did e-commerce mean to Andrew?
This dream of selling a product, selling something that they could work on, and gain momentum.
An opportunity to utilise his business knowledge he learnt in school.
A way to earn money while kicking back and drinking margaritas on a beach in Bali.
Question 2 of 10
What was Andrew's original business venture?
Selling contraband on street corners in downtown Pietermaritzburg.
Selling schoolbooks at an unusually affordable price.
Selling country flags and flag kits.
Question 3 of 10
Why did Yuppiechef succeed so well, according to Andrew?
Andrew and his co-founder Shane did a course in e-commerce at university.
They chose products that people were searching for online that weren't easily available in physical stores.
It was a complete fluke and they just happened to be first to market.
Question 4 of 10
How did Andrew and his business partner Shane build the Yuppiechef website?
They both had backgrounds in website design, so they built it themselves.
They hired a website development company and paid them millions of rands.
They used WooCommerce and bought a template from the theme store.
Question 5 of 10
What was a character trait that Yuppiechef displayed in the early days that allowed them to understand customers?
Question 6 of 10
How did Yuppiechef experience growth?
After identifying a few silver bullets to online traffic generation, there was a hockey stick curve in site visitors.
There was no big jump, only a gradual increase over time.
If you build it, they will come.
Question 7 of 10
How did Yuppiechef define its competitive strategy?
Spend time analyzing competitors' every move.
Bring in the consultants!
Strategy is choosing and defining where to compete.
Question 8 of 10
Why does Andrew not spend resources on developing an app for Yuppiechef?
There is not a compelling enough reason to frequently use a Yuppiechef app. It will go into that long list of apps never used.
Apps are only for games and social media.
It costs too much to find a good app development team.
Question 9 of 10
Why has Yuppiechef written nearly a million handwritten letters to date?
It was a publicity stunt to gather attention.
They wanted to show that the people behind the Yuppiechef website were human beings too.
They had employees that weren't working very hard and writing letters gave them something to do.
Question 10 of 10
Why does Yuppiechef focus on retaining the customers they get as much as attaining new customers?
New customers are a hassle. I mean, why even bother?
Yuppiechef wants to create an air of exclusivity, like a new-age 'cool kids club'.
It's much easier and far less costly to retain new customers than to acquire new ones.