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Andrea Desfarges's 2-Minute Taste-Test On PR Principles

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

Start

Question 1 of 10

What is Public Relations all about, according to Andrea?

A

It's always about speaking your mind.

B

It's always about a message and a story.

C

It's always about appearing confident and smart.

Question 2 of 10

What was the misconception regarding PR that Andrea found out on her first day at Tech?

A

Studying PR requires you to also study law.

B

You need to get headhunted out of high school in order to be successful.

C

That you won't be working with people that often.

Question 3 of 10

Why have editorial teams diminished hugely?

A

The media don't make money through advertising and sales like they used to.

B

Media sites are replacing actual employees with robots.

C

A lot of employees weren't happy with the media, so they quit.

Question 4 of 10

Andrea prefers which medium of media, because of its absolutely phenomenal results?

A

Bus stop ads.

B

Magazines.

C

Radio.

Question 5 of 10

According to Andrea, what do entrepreneurs need to understand about the media?

A

The subliminal messages behind some headlines.

B

Media outlets and houses are businesses, too.

C

How much money is needed for each ad.

Question 6 of 10

What aspect of PR campaigns do people love seeing nowadays?

A

The celebrities involved.

B

Whether or not they need to spend a lot of money.

C

Visuals, clever copies and play on words.

Question 7 of 10

Why should entrepreneurs have a boilerplate?

A

So you are always prepared with a short description that represents who you are and what you do.

B

In case the cops can't read your license plate.

C

So that companies can post it on their official twitter page.

Question 8 of 10

What piece of advice does Andrea give for entrepreneurs trying to become newsworthy?

A

Post trending pictures on Instragram.

B

Partnering with people and businesses.

C

They need to speak the loudest in interviews.

Question 9 of 10

What is one essential component of handling crisis situations that Andrea speaks about?

A

Tell a lie that appeals to everyone.

B

Be honest and take ownership.

C

Do nothing and let it slide.

Question 10 of 10

When writing a great press release, what should you learn to do as an entrepreneur?

A

Contact the local media, look into your industry. Learn about who you're trying to communicate to and what you're trying to communicate.

B

Learn to rap so that you can appeal to the younger audiences.

C

Focus on your local activities and events, and include references to this in order to garner attention.

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