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Amanda Du-Pont's 2-Minute Taste-Test On Brand Strategy

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

Start

Question 1 of 10

According to Amanda, what is the business fundamental that guarantees success?

A

Give people what they need and want.

B

Be the cheapest in your category.

C

Have the most Instagram followers.

Question 2 of 10

How did lelive approach product development?

A

Contracted skincare scientists to formulate something new.

B

Asked Amanda’s community what they want from skincare products.

C

Found ancient African recipes and updated them.

Question 3 of 10

To find a gap in the market, an entrepreneur should:

A

Think about what she likes.

B

Find out what the consumer need is and what people want.

C

Set up an online store and see what sells.

Question 4 of 10

What is lelive’s strategy to win customer loyalty?

A

Give away free lipsticks.

B

Dish the dirt on competitors.

C

Offer the highest quality product at the lowest possible price.

Question 5 of 10

Amanda has learned that the best way to earn respect as a women business owner is to:

A

Never cry.

B

Always have the numbers to back you up.

C

Dress like a man.

Question 6 of 10

What does Amanda urge women entrepreneurs to do when propositioned by men?

A

Report the matter to the police.

B

Go with it in the interest of growing your business.

C

Never compromise yourself and do all you can to empower other women.

Question 7 of 10

What was the deal Amanda made with her team right from the start?

A

We all have equal equity in the business.

B

We all get free skincare products for life.

C

We’ll take every Friday off.

Question 8 of 10

How does lelive manage its profits?

A

It is invested in offshore investment accounts.

B

Amanda takes an annual bonus.

C

All profits are allocated to growth, including bring in people who are the best at what they do.

Question 9 of 10

What makes the lelive journey worthwhile for Amanda?

A

The feedback from customers whose lives have been changed by the products.

B

The prestige of sharing shelf space with La Mer.

C

Knowing that she will be rich in the near future.

Question 10 of 10

If you can’t access funding, get going in business by:

A

Taking a job in a friend’s business.

B

Patiently waiting for the next lockdown.

C

Negotiating equity deals based on your skills.

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