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Michele Macnab's 2-Minute Taste-Test On Digital Marketing Metrics

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

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Question 1 of 10

How does Michele advise entrepreneurs use data?

A

Use the data to tell the story that you want to convey. 

B

Use the data to help guide you when making decisions.

C

Data is only important for bigger companies.

Question 2 of 10

Data vs emotion. How does Michele recommend entrepreneurs approach data?

A

It’s all about cold hard facts and cold hard data.

B

Ignore the data and follow human emotion.

C

While considering stats and metrics, you still need humanity.

Question 3 of 10

What metrics does Michele recommend businesses track? 

A

Select the metrics that allow your business to make decisions.

B

All of them, you can’t have enough data.

C

Vanity metrics are the most important for any business.

Question 4 of 10

What does Michele consider to be the ‘Ah-Ha’ Moment In Digital Marketing?

A

When the client says “Ah, that’s amazing!”

B

When the client says “Ha, I understand!”

C

Both of the above.

Question 5 of 10

How regularly does Michele recommend businesses should check their metrics?

A

Yearly.

B

At least within a 90-day period.

C

Every three years.

Question 6 of 10

What are some of Michele’s Favourite Metrics-Related Tools? 

A

GERU, Google Data Studio and Funnelytics.

B

Uno and Tunnelytics

C

Funnel and hosepipe.

Question 7 of 10

Which should small businesses NOT use to gather their metrics?

A

Social listening tools.

B

The reports generated from social media platforms.

C

Hootsuite.

Question 8 of 10

What does Michele use as an effective way of tracking social media?

A

Tracking the business's audience size.

B

Considering all engagement - even engagement from bots.

C

Calculating the community engagement score.

Question 9 of 10

Does Michele recommend entrepreneurs use Google Analytics?

A

Only if they are running ads.

B

Use a simpler tool, the platform is overwhelming.

C

Yes, it shows you how people interact with the site.

Question 10 of 10

What should businesses keep in mind when considering metrics?

A

The goal of the business.

B

Social media is more important than you think.

C

If it’s not being used now, there’s no point in collecting it.

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