Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement.
Click below to begin the assessment.
Question 1 of 10
What are some of the benefits a corporate can get from collaborating with a startup?
Knowledge about new technologies.
Both of the above.
Question 2 of 10
What can a corporate partner do to demonstrate understanding of a startup’s reality?
Adjust its payment terms to support the startup’s cash-flow realities.
Provide the startup with free office space.
Buy the startup founder a vehicle.
Question 3 of 10
What can a startup do to demonstrate understanding of a corporate’s reality?
Complete all forms in duplicate.
Not follow up every day on a proposal but allowing the corporate process to run its course.
Learn the names of all the board members.
Question 4 of 10
What is the biggest mistake a startup can make when first contacting a corporate?
Getting the contact person’s name wrong.
Not showing up on time.
Taking a general approach, instead of being specific about the value you can add.
Question 5 of 10
Which social media platform does João recommend for finding the right corporate contact?
Question 6 of 10
When is getting investment from a corporate not a problem?
When you know the CEO.
When you have enough spreadsheets and slides.
When you have created interest and rapport, and demonstrated that your offering is relevant and important to the company.
Question 7 of 10
What is more important than venture capital for a startup to be sustainable?
A strong portfolio of paying clients.
A striking logo and brand.
An excellent e-commerce presence.
Question 8 of 10
What, in João’s eyes, makes entrepreneurs special?
Their maverick attitude.
Their passion for their products.
Their ability to bootstrap.
Question 9 of 10
What is the only bulletproof way for an entrepreneur to protect an idea?
Not sharing it with anybody.
Writing it down in a secret code.
Having a legal contract in place.
Question 10 of 10
The first thing you should do when interacting with a corporate, is insist on a contract, or at least an NDA.