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Robyn Smith's 2-Minute Taste-Test On Values Based Business

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

Start

Question 1 of 10

What do values create in a business?

A

Alignment.

B

Skeletons.

C

Awards.

Question 2 of 10

Why did Robyn leave her first, amazing job?

A

She didn’t like her colleagues.

B

She wanted to work in an internet cafe.

C

There was a misalignment between her values and those of some of her clients.

Question 3 of 10

What is Faithful to Nature’s real offering?

A

Organic and natural cosmetics.

B

Trust.

C

A service that investigates ingredient fraud.

Question 4 of 10

Faithful to Nature was the first retailer in the world with an __________ policy.

A

Ingredients.

B

Immediate-returns.

C

Employee values.

Question 5 of 10

What is one of Faithful to Nature’s biggest business risks?

A

The evolution of its values.

B

Unscrupulous manufacturers that change ingredient names.

C

Customer complaints that go viral.

Question 6 of 10

What brings all aspects of the business together in a coherent whole?

A

Strong management.

B

An energetic founder.

C

The company values.

Question 7 of 10

What, according to Robyn, is key to building customer loyalty and brand equity?

A

Radical transparency.

B

Radical economic transformation.

C

Radical environmental advocacy.

Question 8 of 10

External marketing is the most convincing way your customers experience your company’s values.

A

True.

B

False.

Question 9 of 10

Messing up is an opportunity to create___________.

A

A new company policy.

B

A customer for life.

C

A new marketing campaign.

Question 10 of 10

What must entrepreneurs always do?

A

Balance passion and profit.

B

Trust their intuition above all else.

C

Choose an industry where everyone is nice.

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