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Mark Corbett's 2-Minute Taste-Test On Scaling Startups Globally

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

Start

Question 1 of 10

What is the one thing a business cannot be successful without?

A

An excellent product.

B

Automated systems.

C

Visionary leadership.

Question 2 of 10

How did Bio-Oil keep branding and marketing costs down?

A

Each country did its own thing.

B

The same marketing material was used across all markets.

C

Marketing was outsourced to a low-cost supplier.

Question 3 of 10

What is a critical element of successful business expansion?

A

Taking every opportunity that sounds viable.

B

Bringing in a supply-chain specialist.

C

Maintaining focus and sticking to your knitting.

Question 4 of 10

Which of the Goodleaf product ranges is best positioned for expansion into the UK?

A

Beverages.

B

Skincare.

C

Functional mushrooms.

Question 5 of 10

What is the risk of expanding into big retailers too early?

A

Your tax bill triples along with your revenue.

B

Your supply chain falls apart under the strain.

C

Cash flow becomes an issue.

Question 6 of 10

Where does Goodleaf grow its cannabis?

A

The UK.

B

Europe.

C

Lesotho.

Question 7 of 10

What is a major indication of Goodleaf’s reputation as a valuable brand?

A

It’s already listed as a product vendor on Amazon.

B

It has ISO 22000 certification.

C

It has GACP certification.

Question 8 of 10

In what market does Goodleaf want to play in the UK?

A

Cannabis.

B

Wellness.

C

FMCG.

Question 9 of 10

What is one of the biggest obstacles to success in the cannabis industry currently?

A

Customs officials who are unfamiliar with CBD sachets.

B

Too much competition.

C

Regulatory uncertainty.

Question 10 of 10

What should entrepreneurs who are interested in the cannabis industry do?

A

Learn from the established players.

B

Put up a greenhouse and start growing their first crop.

C

Smoke a few joints and see if they like it.

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