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Cheryl Reddy's 2-Minute Taste-Test On Relations And Reputation

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

Start

Question 1 of 10

Why should an entrepreneur have a basic understanding of communication?

A

To help them find ways to cost-effectively communicate about their brand.

B

To help them find the best PR agency.

C

To help them run their social media channels.

Question 2 of 10

What is an owned asset?

A

Your company vehicle.

B

Communication channels you control, such as your website and Facebook page.

C

Your office equipment.

Question 3 of 10

The 4 reputation themes in the RepTrak model are admire, esteem, feeling and _____.

A

Governance.

B

CSI.

C

Trust.

Question 4 of 10

What must entrepreneurs avoid in their communication?

A

Swearing.

B

Jargon.

C

Flattery.

Question 5 of 10

What is the single biggest thing that can damage a brand’s reputation?

A

Unresolved issues.

B

Industry gossip.

C

Delivering the wrong product to the wrong customer.

Question 6 of 10

What makes consumers more forgiving when you have made a mistake?

A

A detailed explanation.

B

Doing nothing until the incident is forgotten.

C

An apology.

Question 7 of 10

What is the first thing to do when something has gone wrong?

A

Convene a team to deal with the communication.

B

Lock the door and don’t answer the phones.

C

Fire the person responsible.

Question 8 of 10

What is NOT an option when a disgruntled employee airs their grievances publicly?

A

Consult a labour lawyer.

B

Blackmail the employee.

C

Set up a media backgrounder.

Question 9 of 10

Why should you focus on customer experience to build your business reputation?

A

To generate word-of-mouth marketing.

B

To keep customers away from social media.

C

To prevent product returns.

Question 10 of 10

The best way to build your PR strategy is to use an off-the-shelf template.

A

True.

B

False.

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