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Candice Jansen's 2-Minute Taste-Test On Targeting Niche Markets

Before you get stuck into the recipe, test your skills in this supa quick 10-step assessment below. Then, try again at the end to see your improvement. 

Click below to begin the assessment.

Start

Question 1 of 10

Candice believes we have to understand water in order to _________ it.

A

Respect.

B

Save.

C

Have fun with.

Question 2 of 10

The future of water lies in understanding that:

A

There are different qualities of water.

B

You have to drink filtered water.

C

Tap water is bad.

Question 3 of 10

What does a water menu connect a person to?

A

Their favourite water brand.

B

Their water memories.

C

A specific water source.

Question 4 of 10

What does Origin Floe do?

A

It imports water.

B

It gets people to spend money on water instead of wine or gin.

C

It sources a variety of waters to showcase different tastes.

Question 5 of 10

All water is the same.

A

True

B

False

Question 6 of 10

What is the purpose of water storytelling?

A

It allows you to charge more for a bottle of water.

B

It creates an emotional connection with a water source.

C

It creates an emotional connection with a water brand.

Question 7 of 10

What is quality water?

A

Water that is safe to drink.

B

Water that has been properly filtered.

C

Water that has nutritional value and a great taste.

Question 8 of 10

What is the only passion everyone on the planet should have?

A

Water.

B

Good food.

C

Fresh air.

Question 9 of 10

What is one of the main purposes of a water menu?

A

To give teetotallers something to drink.

B

To engage with and educate people about water in a fun way.

C

To enhance a restaurant’s fine-dining reputation.

Question 10 of 10

Attaching a luxury element to water  _______________.

A

Commoditises water.

B

Turns people into water snobs.

C

Creates a conversation about water.

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