EVENT: Creating A $100m EdTech Company Out Of Africa

On Monday the 13 November 2017, at a Heavy Chef event in Cape Town, the inspirational Sam Paddock, CEO of Getsmarter, will talk about his astonishing journey from starting an Educational Technology company 10 years ago in Cape Town, to selling it earlier this year for over $100m to an international giant. 

On 22 May this year, something extraordinary happened. 

The effusive, yet highly driven Capetonian entrepreneur, Sam Paddock, who started his company Getsmarter only 10 years before, rang the closing bell at NASDAQ. The sound reverberated through the hallways of South African business. A young, spunky CEO was on the world stage, having built a local company with truly global ambitions - in double quick time. 

This is an honour previously bestowed on country presidents, rock singers, business legends.

Together with his brother Rob, the two had earlier in the year announced they were selling their EdTech company to the North American giant 2U for 103 million dollars. That’s R1,436,139,300, to be precise. One point four billion rand. To honour the deal, the NASDAQ stock exchange invited Sam and Rob to attend their esteemed ceremony. Bear in mind, this is an honour previously bestowed on country presidents, rock singers, business legends - and even Bollywood superstars. A cursory glance at the list reads like a Fortune.com Hall of Fame with names like Mark Zuckerberg, Jack Dorsey and Jeff Bezos. 

Now this list includes one of our own, homegrown superheroes. 

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Paddock will be narrating the story of how he and his brother built Getsmarter from idea to global success.

And so, upon the Heavy Chef stage, on Monday 13th of November, Sam Paddock will be narrating the story of how he and his brother built Getsmarter from idea to global success. Getsmarter’s rise has been nothing short of phenomenal. It’s magic is in the rare partnerships with stellar educational institutions such as UCT, MIT, Oxford and Cambridge - and providing access to thousands of applicants who otherwise wouldn’t have a chance of attending those institutions. 

Fred Roed, founder  exclaims: “We’re incredibly excited about hosting Sam on our stage. The Paddock brothers are true South Africa gems and we are proud to able to cast a lens on their story with our audience. Seats are R145 each. That’s about how much the rand fluctuates on the dollar every time Atul steps up to a microphone.” 

Heavy Chef creates inspirational experiences for graduates, entrepreneurs and intrapreneurs.

“Our name comes from the saying never trust a skinny chef,” Roed explains. “We celebrate people who walk the talk, who practice what they preach - who eat their own food. We believe that, in a world of talkers, it's the doers that are going to change it. Together with our partners, we aim to inspire our community members to start things and empower them to succeed.”

Tickets can be purchased on Quicket or the Heavy Chef website: 

Complimentary Backsberg wine, CBC beer, Sir Fruit juice and Joe & Co snacks will be served at the November 13th Heavy Chef event.