Mike Sharman: The 3 C's Of Influencer Marketing

Mike Sharman, the owner of Retroviral headlined a Heavy Chef event alongside Alex Van Tonder on 16 September 2015. The event focused on Influencer Marketing as the contemporary way of tapping into the power of word-of-mouth promotion. 

Mike shared his insights on the 3 C’s of influencer marketing: content, community and commerce. His talk centred on how brands should see influencers as a media channel and leverage the viral potential of community interaction and talkability.