We hosted global digital marketing expert, Rand Fishkin at World Wide Creative’s studio in Cape Town. Fondly known as The Wizard of Moz, Rand talked about The Paradox of Exceptional Marketing.
There are over 200 million active websites online, yet most people will only visit between 200 and 2000 (1 to 10 in a million) of those sites in their lifetime. Web users have developed ways of filtering out the daily deluge of marketing, social network content and emails. The challenge for marketers? Becoming signal rather than noise.