Fred Roed, CEO and Founder of Heavy Chef, says: “Influencer marketing has become the de facto standard in any business strategy. But how does it fit within our corporate strategy? How do we choose our influencers and make sure their message is genuine? When we do use it, how do we know it's working? Can we measure it at all? Opinions differ, but one thing is for sure: influencer marketing is here to stay. This month, we aim to bring our audiences the latest findings and insights on the power of online influence.”
THE POWER OF ONLINE INFLUENCE
Arthur Goldstuck will be talking in Cape Town and Johannesburg, revealing a world first, in that he will analyze the results of the Continuon social influencer survey of 40+ top level brands and their social influencer strategies. Arthur has some extraordinary insights to share with us - and hopefully shed some light on the murky world of influencer marketing.
In Johannesburg only, the amazingly energetic Keenan Harduth will share the stage with Arthur. Keenan currently works with Google as part of the marketing team and aims to train 1m Africans in digital skills. As a former winner of Social Media Marketer of the Year (IAB Bookmark Awards 2015), stand-up comedian and media professional, Keenan is uniquely positioned to take a poke at the very self-important world of influencers.
In Cape Town Dave Duarte joins Arthur on stage to lift the lid on where social influence is headed. Dave is a marketer, educator, and entrepreneur, a Young Global Leader by the World Economic Forum, as well as Chairman of the Reach Trust, which has provided over 10 million people with educational support using mobile phones. Dave Duarte also serves on the Academy of the Global Teacher Prize, and annual $1m award for the world's best teacher.
We also have the pleasure hosting the very inspiring Heleen Mills in Cape Town to take us through one of the most remarkable influencer activations of our time, Mina Guli's 40 Marathons in 40 Days water campaign. Heleen will present the case study and methodology for the #Run4Water campaign, which ended up over 150 million social media impressions - and further reach of 1 billion on CNN, BBC, Al Jazeera and many more.
Join the rapidly growing Heavy Chef tribe at OPEN Sandton in Johannesburg or at Workshop 17, V&A Waterfront in Cape Town for what promises to be an illuminating event.
Tickets can be purchased via Quicket or on the Heavy Chef website.