Heavy Chef hosted two highly anticipated events this month in Johannesburg and Cape Town, focusing on the online video revolution. Video content creation is now overriding all other content form, changing the way companies are approaching their marketing strategies to become more visible in search, reach the right target audience and convert prospects to sales. Heavy Chef welcomed Danilo Acquisto, the CEO of the only official YouTube affiliate in SA to explain this rapidly changing media landscape and why we should be excited about it.
Everyone is vlogging these days, creating their own shows, sharing their stories on Instagram and Snapchat. The number of videos posted on Facebook increased exponentially over the last few years. Consumers would rather watch a video about a product than read about it. Blog posts and text articles are no longer sufficient as content marketing material today, whether you have an established business or just starting to grow your brand.
THE ONLINE VIDEO REVOLUTION: JOHANNESBURG
On April 10th at OPEN Sandton, the very energetic Danilo Acquisto highlighted the advantages of digital video content as opposed to traditional media: digital video content gives consumers choice, the barriers to entry are much lower, and young audiences - who will eventually also build their own families - specifically want to consume digital content. “YouTube is the second largest search engine in the world and brands are not using it wisely” - Danilo argues. “Brands need to produce content that consumers want to consume as opposed to content pushing their products.”
“YouTube is the second largest search engine in the world and brands are not using it wisely” - Danilo argues. “Brands need to produce content that consumers want to consume as opposed to content pushing their products.”
Danilo was joined on stage by rising YouTube stars, the amazing #MicrowaveBoys' producer Lesang Tshoke and founder Menzi Mzimela (more famously known as Anarchadium). Lesang explained that he started creating his own content to reach a social relevancy that is usually brought about by conventional media but that is not available to all. Menzi saw a gap in the black YouTube market in South Africa and he contributes his success to noticing this niche and filling the gap early on. The Joburg audience also got to meet Sipho - one of the three members of the #Microwave Boys - whose immense passion about having the freedom to create organic content fired up the audience.
THE ONLINE VIDEO REVOLUTION: CAPE TOWN
On April 17th at WORKSHOP17 Danilo took the stage and lit up the room once again with his passion for digital video content. Although present in traditional media as well, Danilo considers himself a YouTube evangelist and explained: "Out of the approximately 22 million internet users in South Africa, around 8.5 million are on YouTube. Content on YouTube is evergreen as opposed to other social media platforms which gives so much possibility for brands and content creators."
"Out of the approximately 22 million internet users in South Africa, around 8.5 million are on YouTube. Content on YouTube is evergreen as opposed to other social media platforms which gives so much possibility for brands and content creators."
Danilo was joined on stage by Nigerian-born, Cape Town based YouTuber, Moyin Oloruntoba who gave an account of her career and how she ended up building singlehandedly her remarkable ‘The A1’ entertainment channel focusing specifically on the South African market. To those thinking of embarking on the YouTube journey, Moyin had the following encouraging words to say: "If you're ever thinking of running a YouTube channel, my only advice is just do it."
"If you're ever thinking of running a YouTube channel, my only advice is just do it."
Both events were followed by sold out Masterclasses where Danilo and his team at Special Effects Media took a much closer look at video content strategy, the stories we want to tell through our videos, the emotions we want to create. He gave advice on how to creatively hack content to stand out from the crowd, how to create content for different social media platforms and shared some production tips and tricks.
At both events complimentary drinks were provided by Backsberg winery, Vida e Caffè and Sir Fruit juice makers. To keep energy levels up, complimentary Joe & Co 'entrepreneur balls' were offered as well.
Oh, and there was some love on Twitter:
🎥Thank you so much for hosting us last night @heavychef, @danilo_acquisto & @TheRealMoyin. We really enjoyed the event. You are all doing incredible things! One of our favorite nuggets from the evening: “We all have to start somewhere” - @danilo_acquisto #videocontent #heavychef pic.twitter.com/mT5DZXBLez— Responsive Studio (@RespnsiveStudio) April 18, 2018
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