On April 10th in Johannesburg and on April 17th in Cape Town Heavy Chef is hosting an event focusing on the topic: "Online Video Revolution".
Fred Roed, CEO and Founder of Heavy Chef, says: “Much of today’s internet traffic is video, especially in the evening hours with YouTube, Facebook and Instagram clearly being major video platform players. 300 hours of content is being uploaded to YouTube every minute. Add to that Instagram, Snapchat and Facebook and the reach you have with video content makes a significant impact. This month we want to explore the impact online video revolution has on marketing strategies for businesses, be that startups, growing brands, big corporates, influencers, creatives and even brick-and-mortar stores.”
Heavy Chef has become a leader in the event space in South Africa and is growing at a rapid pace. 2017 was an exciting year for the Heavy Chef brand - and in 2018 Heavy Chef Events will be continuing its Inspire and Empower series, with the focus on technology, leadership and creativity.
The Online Video Revolution: Johannesburg & Cape Town
Heavy Chef is welcoming on its stage for the first time Danilo Acquisto to talk about this rapidly changing media landscape. Acquisto is the CEO of Special Effects Media South Africa, the only official YouTube partner in the country. He started his media career when he became one of the three inaugural winners of SABC’s Presenter Search. Today he’s a presenter on Afternoon Express on SABC3 with Jeannie D and Bonnie Mbuli and is also a radio show host on Good Hope FM on the weekends.
The Johannesburg stage will be sizzling with energy on April 10th as the very passionate Acquisto will be joined by Menzi Mzimela and Lesang Tshoke, respectively the founder and the producer of the also very lively #MicrowaveBoys, adding their own unique flavour of presentation skills.
In Cape Town, Danilo will share the stage with Nigerian-born YouTuber Moyin Oloruntoba who is singlehandedly crafting a lifestyle entertainment community with her "The A1" channel.
“YouTube is a marketing component that needs to be thought about strategically. It’s so much easier to connect and engage with audiences through video so your YouTube channel becomes as important as your website for growing your tribe, establishing your authority or building trust” - Roed adds. “We at Heavy Chef are also currently focusing on our YouTube strategy and dedicating substantial resources to producing regular high-quality content on our channel that not only educates and entertains but that allows us to really connect to our viewers. So we’re super excited to hear what our speakers have to say on this topic at our upcoming events!”
Join the rapidly growing Heavy Chef tribe at OPEN Sandton in Johannesburg or at Workshop 17, V&A Waterfront in Cape Town for what promises to be a lively event with lots of creatives in the audience.
Buy tickets here. Be quick as seats fill up fast - you don't want to miss this one.