To coincide with Mandela Day, the Red & Yellow Creative School of Business is challenging corporates, patrons of education and successful SMEs to help empower no less than 67 young, bright and budding entrepreneurs - poised for greatness, but lacking the financial means - with the skills, knowledge and know-how to turn great ideas into successful businesses.
On 30 July 2018, Red & Yellow will launch a blended-learning 'Entrepreneurship in Action' 10-week online course. A course specifically designed to give young entrepreneurs and small business owners the tools and insights they need to build sustainable businesses and become employers in their communities. For every deserving student sponsored, Red & Yellow will match it with another.
Heavy Chef spoke with Rob Stokes, Chairman of Red & Yellow, to find out more.
"The most important thing South Africa needs right now is more employment," says Stokes. "Jobs lift up families and help people improve their lives. The most effective way to ensure long-term sustainable job development is not through big corporations, it is certainly not through government, it is by a large uprising of entrepreneurs across the country creating something from nothing. Pioneers need people and those people are desperate to work."
"We need to support these entrepreneurs in every way we can, particularly the ones who have the big idea and the burning desire but can't afford the education to get them there. Education is everything so Red & Yellow have launched a Mandela Day Challenge to South Africa Business Leaders to help change 67 young black entrepreneurs lives."
“This Mandela Day Challenge is not a quick fix; it is a powerful step in the direction of sustainable and uplifting transformation” comments Karen Hidden, the highly-qualified and industry-experienced course lecturer.
A small dent of R12 500 per student in your Skills Development, Enterprise and Supplier Development or Corporate Social Responsibility budget can have a massive impact on this country. The full amount can be claimed for B-BBEE purposes. Apart from the obvious reward of igniting change, sponsors will receive additional value from media coverage and acknowledgment on marketing collateral.
“It is no longer enough to just give 67 minutes; South Africans need to do more if there is going to be a meaningful change,” says Wesley Fredericks, Managing Director of Red & Yellow. “Being in the education industry, I can say with confidence that Mandela was right - education is the most powerful weapon we can use to change the world.”
For more information or take action, visit Red & Yellow’s website or email Andrew Allison at firstname.lastname@example.org.