Masechaba Ndlovu is one of South Africa's most thought provoking personalities. Masechaba is an entrepreneur, radio show host, presenter and MC. Sometimes provocative, sometimes hilarious, always relevant, Masechaba has forged a remarkable position in the South African celebrity sector. Fred Roed, CEO of Heavy Chef, asked Masechaba five candid questions about her rise to fame, her thoughts on African progress, her own goals and her advice for young entrepreneurs.
Fred Roed: Masechaba, we're honoured to be hosting you on the Heavy Chef stage for the first time on Saturday. The community is excited about having a famous celebrity in their midst. What attracted you to the limelight in the first place?
Masechaba: The interesting thing about my journey is that I was never drawn to the light. the limelight, television, radio. The industry found me and I truly believe that it’s because of the fact that I have a calling - and so, whether you acknowledge the calling and when you stop resisting it, I believe that things become aligned and you will begin to attract the things that you are meant to be doing. And you will attract the people who you are meant to be working with. Awareness is key. So, it is quite integral that you continue to ask yourself the questions: “Why am I here? What am I doing? And how do I aim to achieve my objectives?”
FR: You were born in exile in Zambia. How did your African experience shape your career?
Masechaba: Personally and professionally, I believe that people are only now just beginning to wake to the power of the African continent. We need to be engaging each other more. We need to tap into our creativity as an African nation. We need to stop relating based on our boundaries. I am not a South African child. I am a child of the African continent. i am an African and the sooner we can stop being a consumerist market and really just start producing and creating and exchanging and interacting with one another more than what we are. I believe that this is where the money is. This is where the power is. This is where the success is. When colonisers first came to Africa their one principle was to divide and conquer - so we need to find our unity that we can get back our power. So that we can get back to the place where we’ve always been. We’ve always been an enterprising nation. Our grandmothers and grandfathers were always enterprising. We cut our own grass; we cut our own hair. We made our own food. And now we’re one of the poorest regions in the world. Based on what? When our forefathers made everything from scratch. So we need to go back to basics, and I believe that teaching entrepreneurship is not just about introducing new concepts. It’s about reminding us of who we are.
FR: What's your big audacious goal?
Masechaba: My big audacious goal is to own multiple media platforms. I’m talking television. Radio. I’ve started developing it online, because we’re moving into the 4th Industrial Revolution. And quite frankly, we have the world at our fingertips. I intend to take Africa to the world. I intend to really generate so much African content that we become the hub for any type of creativity. Whenever anyone in Europe or America thinks about content generation, Africa has to be top of mind.
FR: What does success look like to you?
Masechaba: Success for me is made up of little habits. The little things that we do every single day. For me personally, it is a matter of setting your goals and making sure that you are writing things down. if it doesn’t get written down, it doesn’t’ get done. Making sure that you stick to your own deadlines, that you respect your own goals so that you’re able to really just keep ticking things off of the list. And striving for the next thing, and the next thing - and then just stopping to look where you are and how far you’ve come, and where you still have to go.
FR: What advice do you have entrepreneurs?
Masechaba: My advice to entrepreneurs is that we need to go back to living creatively, without fear. Go back to living in a tribe, and really tapping into our net worth. Surround ourselves with people who add value, who bring value, to your life - and equally that you can pour into as well. I think that if we’re always conscientious about the people we keep around us, and we’re constantly feeding into each other, there’s no way that we can’t succeed.
FR: Thank you Masechaba for your time - and we can not wait for you to stand on the Heavy Chef and share your experience. Tickets are available at Upcoming Events.