Heavy Chef CEO Fred Roed is the show host for Discovery’s The Healthy Business Show, which is recorded at Cliff Central Studios in Rivonia, Johannesburg, South Africa. Each week, Fred chats to some of the most exciting entrepreneurs, business personalities and leaders on the African continent and the world. Fred aims to uncover what it takes to create a truly healthy business in the digital economy.
The Healthy Business Podcast #9: Musa Kalenga, market research maestro, and experienced entrepreneur.
If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology age.
The Healthy Business Show is distributed to Discovery’s 4m+ members, as well as through CliffCentral’s audience via Spotify and Apple Podcasts. You can listen to the podcasts on your favorite app, or click on the Iono episode link on this page.